Search Engine Optimization & Search Engine Marketing (SEO/SEM) for Law Firms
The six most important letters for your firm’s website are: SEO/SEM. Those letters stand for search engine optimization and search engine marketing. A website without SEO/SEM will literally never be seen by potential clients. SEO/SEM is what gets you on the first page of a Google search for particular keywords related to your law practice. For example, if you are a Nashville family lawyer, good SEO/SEM is what gets you high Google placement. The higher your placement, the more hits you get on your website, and the more likely you are to get new clients.